TED LASSO

DESCRIPTION: SEASON 2 LA PREMIERE — As part of the Brand Experience team, I developed the brand design system to bridge between traditional Hollywood step and repeats, and the more intentional Apple brand aesthetic.

ROLE: brand design / art direction

After the launch of Season 2, we partnered with local shops in Los Angeles to promote the show in advance of awards voting season. We activated cross promotions with Apple Pay and branded give aways based on the shows’ story to create an integrated experience.